Department of tourism Kashmir this year celebrated New Year at Pahalgam to promote the destination for winter tourism by kick-starting the celebration with first ever snow half marathon at Pahalgam, ice-climbing events and All Terrain Vehicle (ATV) ride show.
Director tourism Kashmir Mahmood A Shah flagged off the race at Pahalgam Club which passed to Aru and culminated back at the starting point to compete 21 kilometres.
The department also organized ice-climbing at Pahalgam in which scores of the trained mountain climbers participated and hiked the cliff.
Later in the evening, the department organized cultural and musical events at Pahalgam Club which entertained both locals and the tourists. The audience at the jam packed hall burst and cheered at every musical note and applauded the artist for their live performances.
VC JKTDC Rafi Mir also joined the musical event in the evening. Among others who were present include Deputy Director Tourism Riyaz Beigh and Peerzada Zahoor, General Manager JKTDC Tabasum Kamli, CEO Pahalgam Development Authority Mushtaq Simnani, SDM Pahalgam Mohammad Ashraf, Assistant Director Tourism Pahalgam Bilal Mir, Managar Pahalgam Club Majeed Qureshi, President of Pahalgam Hoteliers Club Imaad Rafi.